The Glorious 12th.

It's interesting to note, the difference in mentality between townies and country folk.
The grouse season is upon us.
On TV, I watched a land owner, or he could have been the game keeper, acting as spokesperson for the grouse shooters. The interviewer, asked if he could answer animal welfare concerns.

Now he could have pointed out how being shot was perhaps favourable, from the birds perspective, to any one of the natural events, which may beset such fowl in middle age. An age, it must be pointed out, which they are very unlikely to survive.
However, in his mind, it didn't occur to him that shooting birds could be a cause of squeamishness amongst those, insulated from the realities of life. He simply assumed, the conditions under which the grouse lived, were at issue.
He answered confidently, secure in the knowledge that, being un-farmed, no welfare issues could be held as his responsibility.

What follows is not verbatim, but gives a flavor of his answer.

"There are no welfare issues, we don't' farm these birds, they live wild in areas set aside. All we do, is set the hounds on them and blast the little fuckers out the sky when they try to escape."

You're not doing your cause any favours mate.